Feedback from early readers:

“I picked up this book expecting a toolkit of questions to spark learning. What I found instead was a deeper exploration of how questions—especially one powerful question—can drive transformation.”

“This isn’t just another leadership book—it’s a guide to breaking the cycle of self-doubt, asking better questions, and unlocking pure, unfiltered curiosity.”

Joe Lalley is a writer, speaker, and workshop facilitator who has spent much of his career leading innovation workshops for companies of all industries, shapes, and sizes. Joe has published multiple articles ranging from how to use curiosity to navigate remote work in the pandemic to how to fix the endless cycles of bad, inefficient meetings.

In 2011, Joe completed the Stanford d.school Design Thinking Bootcamp, an intensive program that draws executives from Fortune 500 companies worldwide. As part of a team with peers from Google and Cisco, he worked directly with JetBlue to redesign the passenger ground experience at San Francisco International Airport. Through field research, interviews, and rapid prototyping, Joe and his team presented innovative solutions to JetBlue executives—a transformational experience that helped shape the next chapter of his career.

Joe has held leadership roles at Columbia University, MTV/Viacom, WWE, PwC, and his own consultancy, Joe Lalley Experience Design. His client portfolio spans global brands and organizations such as Meta, Pfizer, Cisco, Chegg, General Assembly, Match Group/Tinder, Latham & Watkins, and Lam Research, as well as mission-driven groups like the American Physical Society, Optica, Banyan Global, and CAQH.

Joe, a marathon runner, has also written about the many crossovers between running marathons and running a business. Joe was born and raised in New York City.

In October 2025, Lalley will release Question to Learn: How Curiosity Can Transform Your Career, Team, and Organization.