"Question to Learn is an honest story of professional growth. Joe Lalley shows that asking questions isn't a sign of weakness; it’s a path to learning, connection, and continuous change. Through real-world stories, he reminds us that curiosity, humility, and respect are essential future skills. Now more than ever, we could all benefit from asking more questions, and Joe guides the way."

- Jim Kalbach, author of The JTBD Playbook and Mapping Experiences

“It’s refreshing to read a book that clearly identifies the cultural challenges that often hold organizations back. The insights are practical and well-articulated, and I’m excited to put some of the recommendations into practice.”

- Scott S., Client Experiences Senior Director

“Question to Learn has been decades in the making and arrives not a minute too soon — Joe’s unique balance of empathy and critical thinking makes this book a must-read for anyone seeking to lead with clarity, listen with purpose, and make decisions that truly matter.”

- Emmet Daly, Consulting Executive

“I truly enjoyed reading Question to Learn. Joe Lalley’s passion for his work helping companies shines through every chapter. His writing and examples are very relatable, and he offers practical lessons and usable tools throughout the book. You’ll want to buy copies for your whole organization.”

– Rachel Eve Radway, Leadership coach, speaker, and author of Perceptive

“As a sales leader, asking the right questions is everything….with clients, with my team, and especially in the moments where deals stall or direction feels unclear. Question to Learn is a game-changer. Joe Lalley delivers a powerful framework for listening with intent and leading with curiosity. I can see how this book can help reshape how I approach discovery, coaching, and strategy sessions.”

– Anthony DiPietrantonio, VP of Sales

“This book reminds us that the most powerful breakthroughs begin with a single, honest question. It’s inspiring to see Joe turn his own journey into such a thoughtful guide — one that helps us rediscover curiosity and lead with intention.”

— Coco Curry, Experience Design Strategist